Trademark Filing Intensive · Prep Before Aug 27
Come to filing day already ready.
Work through this before our live session. The more you complete now, the more we file together on the day.
Before we begin: This is meant to educate and prepare you, not replace legal advice. I'm sharing information based on experience and research — I'm not acting as your attorney. Every situation is different, so for guidance specific to your business, consult a qualified trademark attorney. By continuing, you acknowledge this content is educational only and no attorney-client relationship is created.
1
Brand Information
▼A word mark protects the name in any font. A design mark protects a specific logo.
2
Ownership Details
▼3
Goods & Services
▼Workshop, conference, seminar, webinar, coaching, downloadable materials, etc.
Health, finance, business, marketing, technology, etc.
"In commerce" means you're already using the name to do business.
4
Proof of Use
▼5
Filing Details
▼Already using it to profit = Use in Commerce. Planning to soon = Intent to Use.
6
Budget & Payment
▼Is it Class 41 or Class 35?
This is the most common — and most expensive — place people file wrong. The quick test: are you teaching people, or doing the work for them?
Class 41 — you teach / create
You run a course, workshop, or program that teaches a skill
You coach or mentor people to grow
You speak, host a podcast, or run a show
You hold conferences, retreats, or trainings
Class 35 — you do it for clients
You consult or advise other businesses
You run marketing, ads, or social media for clients
You provide PR or brand services to others
You sell products through a shop or online store
Do you do both? Teaching a marketing course and running marketing for clients means you likely need both classes — that's two filing fees, but it protects both sides of your business. Flag it on filing day.
Find your trademark class
Type what you do and tap the class that fits. Most coaches, educators, and consultants land in Class 41 or 35.
Proven Class 41 templates
These are the exact sentence patterns behind six of my registered trademarks. Tap one to drop it into the builder below, then fill in the blank with what you actually do.
Important: only use a pattern that matches a service you truly offer. If you don't run a podcast, don't use the podcast line. Describe your real services — that's what keeps your application valid.
Also sell physical products? Books, workbooks, planners, flash cards or merch fall under a different class (often Class 16 for printed materials). If that's you, you may need to file in more than one class — flag it on filing day so we set it up right.
Draft your application description
Fill the blanks and you'll walk in with a draft ready. Based on the standard USPTO cadence.
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